Another aspect to prepare before you consult to Facebook Ads agency is about your goals. With the goals in details, the agency will easily find the typical concept for your business. Although you work with the best Facebook Ads agency but you do not point out your goals well, there will be some aspects which you possible feel less in the end. On the other hand, as the goals are clearly determined, the marketing concept that the agency offers will be more effective so that your goals will be achieved immediately.
On your side, the goals here also mean the higher popularity and eventually the higher number of order as some of you are possibly unfamiliar with the technical terms in Facebook Ads. Here you just go straight on your financial terms then try to map with your marketing agency partner. For instance, if you determine the higher profit, there will be stronger effort from the marketing agency to rush that goal.
In term of your goal setup, you should notice some standard points. Firstly, it is important for you to be more realistic to set the goals. It actually depends on the resources that you empower. The point to remember here is that it is only a campaign and importantly you may not forget about the quality of your products or services.
Secondly, it is about the period of contract. In this case, the goals that you set together with the agency partner are in timeline which is linked to the contract duration among the parties. Thus, it is important for you also to deliver the crucial moments of your sales. For instance, in one period, you should communicate how many programs of sales that you want to publish. It is unfortunate if you do not optimally your marketing weapon such as Facebook Ads that really works today.